client | Get Season'd
brief | branding, packaging, print, web design, social media
keywords | artisanal, minimal, bold
With a mission to inspire healthy, delicious home-cooking, Get Season’d created a range of artisan, natural seasonings and exclusive online recipe library that removes the daily ‘What’s for dinner’ stress for busy home cooks. Developed for exclusive retail at the QUTopian Market Days, QUT’s award-winning real-world marketing simulation, Get Season’d required a branding and packaging solution that would resonate with its millennial target audience and reflect its premium, natural product.
The resultant brand identity is characteristically artisanal and minimal with a bold and full personality in order to distinguish Get Season’d from its Market Day competitors and clearly communicate its brand values. This modern yet premium presentation was readily adapted across multiple print and digital platforms including Get Season’d website, social media accounts, printed recipe cards and promotional collateral. A suite of creative product names, premium, eye-catching packaging and personable product descriptions were also created to ensure the brand’s three blends were easily identifiable. After Market Day, the brand was awarded a Purple Cow innovation award for excellence in social media promotion.